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Maw Active was born from the passion and love of fitness and the desire to create clothing for those men in pursuit of an active lifestyle. Shaun Purcell started Maw Active in June 2015, through building contacts in the fitness industry, understanding how to create a product from scratch and without investors but with the will and desire to help others achieve their health and fitness goals.

Shaun was concerned about the lack of Male activewear. The market in activewear for Women was in full swing and Male activeware was growing but not in way it could and will now through Maw Active.

“I recall walking around a shopping centre looking for decent pair of shorts with pockets, it took me three shopping centres and numerous hours to finally find some.” Shaun thought something has to change.

While still having a full time job, Shaun started investing at night and on weekends into researching the need for a product designed directly for Men and how to go about achieving this. So over the course of a year and more, Shaun dedicated his life to seeing what Men really wanted, by conducting surveys at numerous fun run’s, gym’s, sports stores and various other sporting activities he was able to ascertain that there was a need for the product.

From this intense research, Maw the brand was born and Shaun went onto finding the right team, manufacturers and companies to help him achieve this. In 2017 we have launched our first range, with a high quality product that is designed from the feedback we received from both Men and Women.

The team at Maw are dedicated to help you achieve your health and fitness goals. If we can help with anything please contact us on

Maw is proudly Australian owned and designed, we cater for all Men globally and for the amazing active lifestyle we all love.

Men's Premium Activewear & Fitness Apparel

Shop our latest range of dedicated men's premium activewear. It doesn't matter how busy your life gets at Maw we cater for a man's active lifestyle. Maw is perfect for the gym, running, boxing, triathlon, calisthenics or any activity that you enjoy. We research and source only premium fabrics to provide you with a high quality, versatile and uniquely designed high performance product. 

We have taken thousand's of surveys from Men all around the world who want better quality designed activewear. Our goal is to provide this to you. So #getmawfit with Maw activewear and become part of our team today.


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