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WHERE DO I START  Have you ever wanted to start something but not gone ahead with it? Was it something that was holding you back, lack of time, fear of failure, not being good enough, cost to much etc. It is in our human DNA not to find a way to start something, it’s a defence mechanism that we have that someone may judge us for say, starting training for Spartan racing or Triathlon or to climb Everest, we therefore don’t go ahead with it and we let that dream dissolve. I am no exception to this, I have fears...

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When you start something you always need a reason as to why you started that particular part of your life. For example you start a health and fitness goal your why is because you want to look good for your partner, you want to keep up with your kids, you want to run a marathon, be part of a corporate triathlon, whatever it may be you need to start with a why. My why is really two fold:  I wanted  to create a brand of activewear for men that was functional and versatile. I couldn’t find a pair of shorts...

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